PressRelease - February 28, 2008 - In the dominated search engine market no one would imagine new players to emerge. Search giants like Google, Microsoft, Yahoo, and Overture seem to do search best and have resources to out-pace, out-market, and out-last new players in the space. Most businesses are weary of entering this volatile arena. Venture capitalists seem even wearier to fund competitors who seek to play in the shadows of these titans.
"One big problem with search engines today is that everyone is following the leader," said IPOP2 founder "Google's secret algorithm only matters if you already know what you are looking for. What if you are looking for something new and you have no idea what keywords to use? What if it's a new style, trend, or popular topic? With the current leading search engines you are limited by what you don't know."
IPOP2.com seeks to deliver "what you don't know" in the form of categorized popular searches. Looking for gift ideas? Go to the "Shopping" category and then the "Gift Ideas" category and see the most popular "Gift Ideas" keyword searches. Click the ones that look promising to see the top search results from the leader's of Internet searching.
IPOP2.com model doesn't involve replacing the search giants. It is a plan to index what's popular and surface that information to users and then redirect them to search channels for the desired types of results like, web results, images, video, news, comparison shopping, etc.
"I'm connecting the pieces in a way the search giants can't," said IPOP2 founder "Through meta-search technology I can connect the best of the best with the most popular data. I'm not blinded by competition. I'm empowered by it. It started as an experiment and quickly became too fascinating to stop."
IPOP2.com says they have seen rapid traffic growth and are actively seeking Internet partners with likeminded goals of enabling web surfers with better tools for searching.
Those interested in learning more about IPOP2.com can visit http://ipop2.com
